Environment-friendly rice product: An agri-food system more than a wild ecosystem


environment-friendly rice product




Creative Commons Licence

Contributed date

June 9, 2022 - 3:54am

Critical Commentary

Yang’s role represents many peasants who have no choice but to accept the low prices of farm products fixed by wholesalers. He supposed that expanding sales channels and rebuilding the producer-consumer relationship was a critical solution to the lack of market. Combining his organic agriculture experience while serving a prison sentence with the above awareness, Yang established the Tsai-Tien (colorful farmland) Company. 


To empower the peasants, Tsai-Tien Company developed safe and non-toxic rice products against conventional farming and the mode of contract farming. Their business includes education on food justice, face-to-face communication between farmers and consumers, and the holding of farmers’ markets. Tsai-Tien Company considered improving the confidence and autonomy of the peasants by bringing people from the city into the countryside and changing how they perceived “farms” and foods. The farmland represents an agri-food system more than an ecosystem in their discourse. 


This conception attracted some celebrities to be the founder or significant shareholders. Take Wu Nien-Jen (吳念真) and Kuo Ching-Lin (郭慶霖), for example; the famous former director contributed much to the concern of the rural hometown, and the latter used to be a core leader of the anti-nuclear movement. Most of their clients are high-tech corporations. According to the Sustainable Development Goals (SDGs), the polluting manufacturing industries have to meet various regulations on “green” and Corporate Social Responsibility. It is convenient for those companies to support Yang and his company for the purpose of achieving environmental standards and public welfare.

Cite as

Anonymous, "Environment-friendly rice product: An agri-food system more than a wild ecosystem", contributed by , Disaster STS Network, Platform for Experimental Collaborative Ethnography, last modified 15 June 2022, accessed 13 August 2022. http://www.disaster-sts-network.org/content/environment-friendly-rice-product-agri-food-system-more-wild-ecosystem