Yang Ru-Men and his company hope that their rice and other crops can sell for better prices by providing an “eco-friendly” label on their products. However, the labeling requires the approval of the green conservation regulation. The green conservation regulation applies pesticide-free principles to not just the agricultural products, but also the entire environment where the products are grown. One of the indicators is the appearance of specific species, such as the masked civet (白鼻心) in this screenshot of the video.
To achieve this goal, Yang partnered with the Bureau of Forestry and joined the Ecology Green Network, a national-level policy. This green network advocates social movements that revive suburban mountains into more organic and friendly environments for wild animals. Through the cooperation with Forestry Bureau, Yang and his company received a budget subsidy from the central government. Without the use of pesticides and chemical fertilizers, Yang’s team managed to preserve small clean ponds and waterways. Wild animals re-appeared in some farmlands tutored by Yang’s company, attracting zoologists and entomologists to conduct field studies and collect scientific data to study the rejuvenation of sensitive wildlife. Their non-toxic agriculture was renamed from environment-friendly into “eco-friendly” agriculture, which means wildlife and human activity can co-exist on the farm.
Anonymous, "From Environment-friendly to Eco-friendly farming: Co-existence of wild and tamed nature", contributed by Pan, Mi, Disaster STS Network, Platform for Experimental Collaborative Ethnography, last modified 30 June 2022, accessed 13 August 2022. http://www.disaster-sts-network.org/content/environment-friendly-eco-friendly-farming-co-existence-wild-and-tamed-nature